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How to become a John Deere dealer

Become a John Deere Dealer

Why invest in a John Deere dealership
John Deere dealers have numerous competitive advantages. One of the most important and intangible advantages is the John Deere name and brand, which stands for integrity, quality, commitment and innovation.

Other advantages include access to a full line of world class farm equipment and farm equipment technologies, access to a superior parts distribution network, solid technical support, award winning advertising and promotion and John Deere field personnel, sales branch, and AG marketing center support which sets you apart from the competition.

John Deere dealers have access to a broad array of employee training programs including Product Information, Parts and Technical Training, Financial and Business Management, Marketing and Sales and much more.

Finally, John Deere dealers are part of the world’s best dealership network. These dealerships are the “face of John Deere” to farmers everywhere. They are the lifeblood of our business and are thereby held in the highest regard. They are unmatched in the industry. They are critical to our success.

And, of course, they are profitable. In fact, when viewed over a five-year period from 1998-2003, high-performance John Deere dealerships averaged:

  • 35% Pre-tax Return on Equity (ROE)
  • Gross Margins of at least 13%
  • Net Operating Return on Assets of 10%

If you would like more information on becoming a John Deere dealer, please complete and submit the Dealer Inquiry Form. Let us demonstrate why an investment in a John Deere dealership pays!




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