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John Deere's values - integrity, quality, commitment and innovation – can be traced back to the company's founder, John Deere. During his lifetime, no report on the progress of his
Plow Works was without accolades for his personal and professional integrity.
Throughout the company's 170-year history, the values John Deere lived by have been fundamental guides and measures in every aspect of the company's operations and an explicit part of its strategy. John Deere employees have always understood that while business results are critical, how results are achieved is as important as the results themselves.
John Deere employees strive to exemplify the John Deere values in their work. In 2006, for example, a John Deere employee was given a personal award from the government of China for
his contributions to development in that country.
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