|
| |  |
|
| 2006 News Releases and Information |
 |
|
|
|
|
|
|
|
|
JOHN DEERE INTRODUCES ALL-NEW LINE OF RIDING LAWN EQUIPMENT
|
|
New line unites technology with innovative dealer service programs and expertise to bring customers a total yard equipment solution
|
Cary, N.C. (March 16, 2006) — This Spring, John Deere introduces an entirely new line of riding lawn equipment, featuring more than 20 new models, engineered from intense customer research to meet a variety of yard care needs.
John Deere introduces an entirely new line of riding lawn equipment.
 | |
| | |
"These exciting new tractors demonstrate our commitment to providing products and services that empower homeowners to create the yard of their dreams – regardless of property size, terrain, or size of the task," said Paul Lam, Marketing Director Small Property Owner Customer Group. "We listened to our customers and developed products that will make a real difference in the way they approach yard and property care. The new equipment, when combined with our strong national dealer network, industry-leading product support and our exclusive Ready To Mow™ mobile service program, enables us to deliver on this promise."
The new riding lawn equipment is divided into two categories: The 100 Series and The Select Series.
|
The 100 Series & John Deere Walk-Behind Mowers
| The 100 Series Lawn Tractors
 | |
| |
The 100 Series and the new John Deere walk-behind mowers are opportunities for homeowners with small to mid-size yards to experience the pride of owning a John Deere. The majority of the 100 Series tractors are designed for homeowners with up to two acres, with the exception of the 190C which is built for up to three acres. Models in the 100 Series are equipped with exclusive features, including long-lasting John Deere engines, full-length welded steel frames, The Edge™ Cutting System, and the CargO™ Mount System which allows for easy installation and removal of attachments and accessories. In addition, the 155C and the 190C models feature an exclusive new Comfort Plus package, with adjustable lumbar seats and a soft grip steering wheel. The three new John Deere walk-behind mowers have quick starting engines and are self-propelled for easy use. The mowers come standard with attachments for collecting, mulching and side-discharging clippings.
Customers can visit www.JohnDeere.com/homeowners to find the retail locations where the 100 Series and walk-behinds are sold. These products are also available for purchase online at www.JohnDeere.com/homeowners.
|
The Select Series™ Tractors
The durable Select Series tractors are designed for consumers who desire to do a variety of light- and heavy-duty tasks and have larger properties of up to seven acres with more landscape features and challenging terrain. This versatile line is equipped with exclusive innovations like the ¡Torque™ Power System, a unique combination of hood design and engine features that provide the torque needed for mowing, hauling and blowing snow in the toughest conditions. In addition, The Edge™ Xtra and the new Edge™ Mulch Mower Decks provide more cut height options and increased performance on rough ground. Each family of Select Series tractors features at least one highly maneuverable 4-wheel steer model.
The Select Series™ tractors are now available at John Deere dealerships across the country and online at www.JohnDeere.com/homeowners.
| The Select Series™ Tractors are now available at your John Deere Dealer and Online.
 | |
| |
John Deere is encouraging customers to take a test drive of the new line at dealerships and upcoming events around the country.
"A test drive of riding lawn equipment is very important for customers so that they have a clear understanding of their individual needs, the benefits of the tractors, and the professional expertise and support provided by our dealer network," said Lam.
John Deere is backing the new Select Series line with a 30-day promise where customers can try the equipment for 30 days and if unsatisfied, return it for a different tractor or a refund.
Accompanying the new line is an available service program called Ready To Mow™, which provides mobile service for riding lawn equipment. Combined with the expertise of John Deere dealers across the country – all equipped with trained service professionals and high-quality parts – John Deere is committed to keeping its customers' equipment running smoothly for a long time.
John Deere (Deere & Company - NYSE:DE) is the world's leading manufacturer of agricultural and forestry equipment; a leading supplier of equipment used in lawn, grounds
and turf care; and a major manufacturer of construction equipment. Additionally, John Deere manufactures engines used in heavy equipment and provides financial services and other related activities that support the core businesses. Since it was founded in 1837, the company has established a heritage of quality products and services providing performance that endures to customers worldwide.
| 100 Series Models: |
X300 Tractor Models: |
X500 Multi-Terrain™
Tractor Models: |
X700 Ultimate™
Tractor Models: |
Walk Behind Mowers: |
| 102 |
X300 |
X500 Multi-Terrain |
X700 Ultimate |
JS20 |
| 115 |
X304
(4-wheel steer) |
X520 Multi-Terrain |
X720 Ultimate |
JS30 |
| 125 |
X320 |
X534 Multi-Terrain
(4-wheel steer) |
X724 Ultimate
(4-wheel steer) |
JS40 |
| 135 |
X324
(4-wheel steer) |
X540 Multi-Terrain |
X728 Ultimate
(4-wheel drive) |
JA62 |
| 145 |
X340 |
|
X740 Ultimate |
JX75 |
| 155C |
|
|
X744 Ultimate
(4-wheel steer) |
|
| 190C |
|
|
X748 Ultimate
(4-wheel drive) |
|
For an interactive look at the 100 Series and Select Series lawn tractors, visit www.JohnDeere.com/homeowners.
For more information and images, the news media should call:
Bill Klutho, Manager, Public Relations
John Deere Worldwide Commercial &
Consumer Equipment Division
KluthoWilliamJ@JohnDeere.com
Phone: 919.804.2735
Fax: 919.804.2343
Editorial contact:
Elizabeth Bowen, Senior Account Executive
elizabethb@imrecommunications.com
Kris Welsh, Account Supervisor
Phone: 410.821.8220
Fax: 410.821.5619
For general information, learn more
|
|
|
|
|
