A John Deere Publication

Issue: March 2025

Closeup of a honeybee on a white flower

Agriculture, Education

New Dates with Destiny

The future is always uncertain, but fruit growers are facing shifting bloom dates and row crop growers are recalculating season length. Evidence suggests much of North America will continue to see stormy springs alternating with droughty summers. As average temperatures rise across much of the continent, pest habitats shift while pollination and ripening patterns change.

Aerial view of the Stafford County Flour Mill which consists of tall white buildings and steel silos from-field

From Field to Focaccia

Yesterday's wheat field is tomorrow's fresh-baked bread.

Read From Field to Focaccia
Two people working on a peony farm in front of a wide view of a coast with snowy mountains across the water topped with clouds

The Place of Peonies

Homer, Alaska, farmers nurture a niche industry into full bloom.

Read The Place of Peonies
Closeup of a single raspberry on the bush

AGRICULTURE, SPECIALTY/NICHE

Backyard Bounty

Rare breeds, raspberries, and unexpected turns.

John Deere logo with the words The Furrow On Life & Land above in grey and white

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Listen to the latest podcast episode here.

a woman outside at sunset looking at a tablet

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A pink water lily on top of a lily pad among several others floating in water

AGRICULTURE, RURAL LIVING

Down the Garden Path

Creating a whimsical roadmap through your garden.

Collage of various flowers of all vividly bright colors and types

AGRICULTURE, EDUCATION

Adaptable

From the Chelsea Flower Show to the High Desert, Kate Frey promotes native plants.

An adult and two children taking a selfie photo in front of a field of tall sunflowers

AGRICULTURE, SPECIALTY/NICHE

Sunflower Sojourn

Thousands come to this northeast Kansas farm each year.

A poultry farmer walking through a warehouse full of chicks on the ground

Agriculture, Livestock/Poultry

Start to Finish

Farmcrest Foods finds success through vertical integration.

Closeup of a poison ivy plant showing three green leaves

RURAL LIVING, EDUCATION

Leaves of Three

Poison ivy is easier to avoid than it is to eliminate.

Closeup of the thorned edge of an agave leaf

AGRICULTURE, SPECIALTY/NICHE

Revolutionary Spirit

California agave growers explore north-of-the-border spins on tequila and mezcal.

Seabass splashing in a pond raceway during feeding time

AGRICULTURE, EDUCATION

Fishing for New Markets

US Soybean Export Council builds aquaculture markets.

A driverless tractor tilling a field at dusk or dawn

AGRICULTURE, AG TECH

Tech@Work

Embracing innovation-a journey into autonomous farming.

A driverless tractor driving on a dirt path between two rows of trees

AGRICULTURE, AG TECH

Empowering Agriculture

The role of autonomy in high-value crop production.

A strawberry farmer standing among elevated trays of strawberry plants

AGRICULTURE, SPECIALTY/NICHE

Tray-grown Strawberries

Quebec strawberry producer pioneers new method.

An adult woman holding a selfie stick with phone taking a photo of her and a small flock of sheep.

AGRICULTURE, LIVESTOCK/POULTRY

Unexpected Fame

Ewetopia Farms' YouTube channel turns Lynn McKay and Arnie Droogh into sheep celebrities.

Chicken farming family each holding a chicken standing in front of a corrugated white metal wall

AGRICULTURE, LIVESTOCK/POULTRY

Hatching a Shell Company

4-H chicken project turns into full-fledged farm family hatching business.

A farmer kneeling in a soybean field

AGRICULTURE, SUSTAINABILITY

Adjusting your Sights

Letting go of the 'clean field' mindset.

A farmer kneeling in a soybean field

AGRICULTURE, EDUCATION

DIY in the Sky

Safety tips for building your own drone platform.

Closeup of a millet plant drooping and backlit by the sun

AGRICULTURE, EDUCATION

Gluten Free Farming

Finding crops and markets to push profits.

Closeup of a honeybee on a white flower
Closeup of a honeybee on a white flower

About The Furrow

The Furrow was first established by John Deere Company in 1895 as "A Journal for the American Farmer." The goal of the magazine remains the same - to tell stories that people enjoy reading and provide them with knowledge that they can apply in their operations.

Meet The Furrow Team