A John Deere Publication

Issue: February 2025

Rows of freshly cut hay with mountains in the background under a clear sky.

Agriculture, Sustainability

Slowing The Flow: Desert Water Makeover

Whiskey is for drinking. Water is for fighting. The opposite of this favorite saying is proving true as the people of Arizona work to innovate their way through an ongoing water crisis.

A lock keeper walks atop a gate on the Erie Canal.

The Erie Canal at 200

America's first massive infrastructure project set the stage for agriculture’s success.

Read The Erie Canal at 200
Autonomous irrigation systems spoon-feed water to crops

Irrigation Innovation

Technology is driving this farmer's conservation commitment.

Read Irrigation Innovation
An airplane spraying a large field with herbicides

AGRICULTURE, EDUCATION

The Right Source

Not all water is suitable for spraying.

Person at a table writing in a notebook with a smartphone, glasses, and a 3M box in the background.

AGRICULTURE, FARM OPERATION

Agrologist, Accountant, Grant Writer?

Stop leaving millions on the table!

a woman outside at sunset looking at a tablet

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Closeup picture of red headed woman

Agriculture

Mental Strength

Developing it in the hardest chapter of my life.

Person in camo holding a plant with soil and roots exposed.

AGRICULTURE, SUSTAINABILITY

Rooted

Farmers can lead the way in preventing sedimentation.

A sprinkler head spraying water droplets in the air with a blurred green landscape in the background.

AGRICULTURE, SUSTAINABILITY

A Spectrum of Solutions

Water management techniques turn into profits.

Rows of crops beside solar panels on a farm.

AGRICULTURE, SUSTAINABILITY

Cutting Back on Salt

Districts battle saline groundwater with science and creativity.

Two individuals in cowboy hats leaning on a metal trough in a sunny desert landscape.

AGRICULTURE, FARM OPERATION

Winning Water Shortcut

Tech solutions save hours, money, and stress for livestock producers.

Young plant growing in water with clear reflection on the surface.

AGRICULTURE, EDUCATION

Too Little or Two Much

Finding soil moisture sweet spot with drainage tile.

A group standing in front of a green John Deere tractor in a field.

AGRICULTURE, SUSTAINABILITY

Tech@Work

Cultivating change: A journey to sustainable farming.

Digital image of a brain with neuroelectric signals illustrated like lightning emanating from it
Blueprint style drawing of human head with brain illustrated

About The Furrow

The Furrow was first established by John Deere Company in 1895 as "A Journal for the American Farmer." The goal of the magazine remains the same - to tell stories that people enjoy reading and provide them with knowledge that they can apply in their operations.

Meet The Furrow Team